miércoles, 28 de julio de 2010

E-mail enviado a el C.E.O. John Demsey MAC Cosmetics

To: John Demsey, C.E.O, jdemsey@maccometics.com
CC:  Nancy Mahon, Senior Vice President MAC cosmetics, Executive Director, MAC Aids Fund nmahon@maccosmetics.com; Consumer care department, consumercare-us@gcc.maccosmetics.com, ph. (905) 470-7877.

Date: July 28, 2010

Subject: Mexican NGO expresses concern about the negative use of women murders in Mexico by MAC new products and recommends addressing the issue in a responsible way.
______________________________________________________________________________
Dear Mr. Demsey:
I am writing to you on behalf of Justicia Para Nuestras Hijas (Justice for Our Daughters) to express our deep concern and total disapproval of the new Rodarte and MAC products named after women´s murders in Mexico. We strongly recommend for you to change the names of the products and issue a public apology. This is an opportunity for MAC to show responsibility and commitment to women´s rights by approaching this problem in a more positive and proactive way that will help bring justice to these women and find the abducted women and girls.

I.                   Background

·         Justicia para Nuestras Hijas is a non-for-profit human rights organization formed by the families of abducted and murdered women from Ciudad Juárez and Chihuahua, México.
·         Since 1993, more than 1000 women and girls have been violently killed in the cities of Juárez and Chihuahua, located in the border State of Chihuahua, México. An unknown number of women and girls remain abducted and most of the cases have not been solved.
·         Many of these women and girls were between the ages of 14 and 20. Many of them were impoverished workers in “maquiladoras” assembly factories, owned by U.S. and foreign companies and located in Border States.
·         MAC and Rodarte announced the launching of a campaign that uses a picture resembling a dead woman, and the product names: “Juárez", "Factory", "Bordertown", "Sleepwalker", and "Quinceañera (the Spanish word for a 15 year old girl).

II.                Our concerns and disapproval

MAC´s campaign trivializes the tragedies affecting women in Juárez, and portrays a ghost woman in an offensive attempt at irony.  The campaign does not contribute in a positive way to bring justice nor to promote the respect of women´s human rights. 
Since 1993, more than 1,000 women have been killed in the State of Chihuahua. Some of these young women were raped, assaulted and severely beaten before they were killed and had their bodies thrown into the desert. They were happy, hard working girls who had a future, dreams, and aspirations, and their memory deserves respect.
I myself worked in a Maquiladora (factory) for more than 15 years with my daughter Paloma. She was only 16 years old and a manufacturer worker when she disappeared in March 2002. I spent every hour looking for her, day and night. We found her body three weeks later thrown in the desert. After losing my daughter, my life was never the same. Her case, like most of the cases, remains unsolved and I still struggle everyday to find the people who killed my daughter, to bring justice to Paloma, and bring justice to the other women who were killed. We also take action to put pressure on the Mexican authorities to find women and girls who have been abducted.
Our stories are real and we feel profoundly offended by the use of terminology and images that refers negatively to our personal tragedy. The campaign in question trivializes the problem. The portrayal of the dead body of a young woman in the campaign does not show respect for the lives of our daughters nor the hundreds of women who were and are still being killed in my home state.
In 2009, the Inter-American Court on Human Rights found the Mexican government guilty for violating women´s rights, and failing to solve the murders of two girls and a young woman in Juárez. Several international human rights organizations have also raised their concerns. 
“The murders with sexual violence that have taken place in Ciudad Juárez and the city of Chihuahua constitute, without a doubt, a most worrying and horrific example of violence against women. In the main, young women from poor backgrounds are abducted, held captive and sexually assaulted in a most ferocious manner before being murdered and left amongst rubble on wasteland. In some cases, their remains are found by passersby days or even years later. In other cases, the women are never found and their relatives have to live with the permanent anguish of never knowing what happened to them or where they are[1]
Some MAC consumers have noticed the potential negative effects of this campaign, and have raised their concerns by sending mail to your organization and by addressing the issue on the internet. This campaign goes against MAC´s statement: “Reponsive, agile and alert, MAF[2] funds innovative programs that deal with directly with the most marginalized, stigmatized and under heard victims. MAF celebrates humanity, life, creativity and individuality[3]”.
The abducted and murdered women and girls are also under-heard victims whose crimes remain unsolved. These women and their families are also highly stigmatized by some authorities who referred to the victims as women who somehow deserved what happened to them. Abducted women and girls are not being searched for by the authorities. It is not understandable how MAC can celebrate “humanity and life” while sponsoring this kind of campaign and pictures.

III.             Recommendations
We respectfully invite you to learn more about the lives of more than 1,000 women and girls who were murdered in the last twenty years. We also bring to your attention that this is an on-going problem. In the border state of Chihuahua, where Juarez is located, 208 girls and women have been killed, in only 2010.  This means that in 2010, a woman is being murdered every day in the state of Chihuahua.
We look forward to provide you with more information about this serious problem and we hope that MAC complies with its mission by issuing a public apology to the victims. We encourage your company to commit to respecting women´s human rights by bringing just attention to this problem.
            firma electronica de norma.jpg

Norma Ledezma Ortega
                                            Chief Executive, Justicia Para Nuestras Hijas.

 Paloma Angelica Escobar Ledezma.JPG



Paloma Angélica Escobar Ledezma

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